Marketplace360: Convert
Travidia's Print Conversion Solution
For over eight years now top newspapers from around the world have trusted in Travidia to deliver print-to-internet conversion services for ROP display ads, special sections, pre-prints, magazines and catalogs. Travidia pioneered print conversion services for newspapers and continues to be the thought-leader in the industry, continually leading the charge with cutting-edge solutions and staff dedicated to making your online advertising business a success.
Converted print ads combined with Travidia's powerful Marketplace360 architecture delivers the most complete and sophisticated marketing tools for the online advertising segment of newspapers' websites. Travidia's tools create marketing and revenue opportunities by combining ROP, special sections, classifieds, pre-prints and inventory into one online venue. Travidia has worked closely with hundreds of the top newspapers in the world to develop this retail-centric, online marketplace, which enhances newspapers' online revenue opportunities.
Newspaper Conversion Solution Features & Benefits
Converted print pieces powered by Travidia's Marketplace360 enables you to offer the following benefits to your online solution:
Custom Category Trees - You tell Travidia the category structure for your online ads and we build a tree specific to your needs! Users can quickly navigate to ads in specific categories that interest them!
Keyword Search - Every converted display ad and preprint/special section page is scanned during production and keywords are submitted to a database. Users can quickly find items they are looking for across all content types (ROP, Special Sections, FSI, Classifieds, etc.)! Convenient Ad Tools - Ad tools such as "Email a Friend," "Print This Ad," "Email Alerts" and "Save Item to List" enable the user to effectively shop and promote the marketplace to others!
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