Press Releases > Travidia to Power Online Shopping Channels for MediaNews Group

TRAVIDIA TO POWER ONLINE SHOPPING CHANNELS FOR MEDIANEWS GROUP INTERACTIVE PROPERTIES IN NORTHERN CALIFORNIA AND NORTHEAST

CHICO, Calif., Apr. 4, 2006 - Travidia Inc., the leader in Internet marketing services for newspapers and retailers in North America and Europe, today announced that MediaNews Group Interactive has selected Travidia to power its new online shopping channels for newspaper properties in Northern California and the Northeast.

Launching Spring 2006, Travidia-powered online shopping channels for nearly a dozen MediaNews Group Interactive Web sites will feature print display advertisements, special sections and Travidia's Retail Network program featuring insert and inventory feed content from some of the nation's largest retailers.

"Travidia is pleased to be partnering with MediaNews Group Interactive in launching our industry-leading products and services," said James Green, Travidia's chief marketing officer.

"Working with a progressive, industry-leading company like MediaNews Group Interactive allows us to demonstrate our integration with other best-of-breed leaders in our industry to provide the knowledge, resources and service to continually stay ahead of the rapidly evolving digital advertising arena," continued Green.

MediaNews Group Interactive joins more than 300 newspapers from around the world currently being served by Travidia.

"Travidia's excellent reputation in the industry and commitment to customer service are expected to greatly enhance our online shopping initiatives," said Sara Glines, vice president for interactive media for MediaNews Group's East Coast operations.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, OSH, Red Lobster, The San Francisco Chronicle, St. Louis Post-Dispatch, The Dallas Morning News, 14 E. W. Scripps Co. newspapers, all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Colorado, New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

About MediaNews Group

MediaNews Group is one of the largest newspaper companies in the United States situated throughout California, the Rocky Mountain region and the Northeast. They are privately owned and operate 40 daily newspapers in 9 states with combined daily and Sunday circulation of approximately 1.7 million and 2.3 million, respectively.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.

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